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How much are men willing to spend on clothes?*

This article was created in collaboration in collaboration with Chums.
How much do you spend on clothes? How much are clothes worth to you?
Recently, Chums ran a survey across 10 major UK cities to find out who would spend the most on clothes, as well as how much each city was willing to spend on each item of clothing. You can check out the full research here, and an infographic below.
In collaboration with Chums, I’m going to be walking through my spending habits.
I’m Liverpool born and raised (discounting living in London for a bit and spending a lot of time there), so we’re gonna focus on the spending habits there.
Turns out, us in Liverpool are likely to spend a massive £40 less in total on a selection of items () than the first place city, Birmingham.
T-Shirt – £19
In Liverpool, we’re willing to spend £19 on a T-shirt. Judging off the last T-shirt I bought, which was a Uniqlo plain green tee at £9.99, it looks like my spending habits are lower! Although, I always end up paying more for terrible quality band T-shirts, and spending less on higher-quality shirts that don’t have some indie band slapped on. Not sure how good I feel about that. Though that’s more of an issue with venues taking huge chunks from a band’s merch sales at a gig, rather than an issue with the bands themselves. The music industry is vicious and has driven the prices of merch way high for us consumers, and the margin the artists see is minimal.
Jumper – £19
The most I’ve spent on a sweatshirt was £30 and I *still* feel some type of way about that (it was band merch lol). I’d say in general, I spend about £20 on a jumper. I can tell I’m getting older and a bit more aware about spending ethically, as I’ve become more eager to spend a little bit more on a longer-lasting, better quality jumper than a £6 Primark one that will fall apart in two washes.
Jeans – £39
This is almost bang on for me. I spend most of my life in black skinny jeans, so I have been through the market looking for the best affordable pair. I *think* River Island sells the best ones, for about £33. The pairs I’ve had have lasted through many, many wears, especially since they’re essentially my chosen uniform for work, so I can’t recommend them enough.
Trainers – £59
For me, this varies massively. I love a good pair of Vans or Converse, coming in about £50 a pair. Though the last shoes I bought were from Pull & Bear for a cool £6, so who knows what my real spending limit is. The most I can recall having spent on trainers was £60 on a pair of Nike Cortez’s a few years back that are still going strong, despite being a little bit battered. I’ve seen people in Liverpool drop way more than £59 on trainers, so I’m gonna assume this is an average as I have an inkling this city loves trainers that cost a *tad* more.
Occasion Shoes – £39
I hate shoes that aren’t trainers. If they aren’t comfy, I don’t want them. I’ll spend about £35 on these, as I need a pair that look good and feel damn good too.
Work Shoes – £39
Work shoes for me are trainers, a dream come true tbh, so I’m gonna class my spending habits as £28, a nice in between of £6 and £50.
Underwear – £19
If this is £19 a pair, I need to get my life together. I love a multipack and a deal, I am in no way spending £19 a pair, though I was gifted an amazing pair of BN3TH boxers a while back, they’re incredible and retail about £15, so I’ll go off that. That’s my aspiration.
Bag – £49
I treated myself for the last bag I bought, £45 on a Herschel bag from TK Maxx. I get an awful lot of buyer’s remorse and I’m a bit stingy on accessories and things, but dropping £45 on a high-quality backpack has been a gamechanger for me. I’m obsessed with it and would 100% drop that cash all over again.
Jewellery – £19
All I wear is a watch, and that watch is a standard Casio that cost me the grand total of £12. Love it. Not the most fancy, but it does the job.
My total comes to £226 as opposed to £301, the average for Liverpool. I’m putting this down to the fact my money tends to go elsewhere, I love to travel and put all of my cash into that. And as much as I love trainers, I save them to wishlist instead of buying them, one day eh?
Thanks to Chums for working with me on this post, and for getting me to review my buying habits. See how your’s stack up too!

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