Welcome to INTERVIEWED, a series of interviews with amazing creators of all kinds.

Today we’re joined by one of the ultimate Londoners with a blog to match, Emma Inks!

D: What is it you do online as a creator?

E: I’m a London based lifestyle blogger and YouTuber at Emma Inks. I like to share my experiences of living in London, Travel, my style and any other random thoughts I might have. Even though it’s not intentional, I am drawn to the unusual, so my content usually has an alternative twist.

D: Can you tell me a bit about the woman behind the scenes?

E: I am Scottish but have been living in East London for almost 7 years. I love adventure, black coffee, pizza and rock music. I wear a lot of black and am a bit of a weirdo.

D: What was it that got you to start creating content?

E: I have always been a creative person and needed an outlet for that energy whilst doing my 9-5 desk job. Also, people were always asking me for advice on where to travel and what to do in London so I thought it would be handy to have that information all in one place. 

D: Do you have a favourite part about creating? Whether this is about the process, the community, etc.

E: I am the sort of person who needs to create, so I love seeing all the different elements coming together to create blog posts and videos. I also really enjoy the process of constantly learning. A huge unexpected plus point was meeting so many incredible people through my blog, some of my best friends are from the internet.

D: Conversely, is there anything you dislike?

E: The admin! SEO, scheduling tweets, having a content calendar, emails, and deadlines are all so boring. I just want to make cool content and connect with people.

D: Do you have a favourite memory in your ‘online career’?

E: Being nominated for Best New Blogger on the Block at the Bloggers Blog Awards last year was unbelievable to me. I have always been a bit of a lone wolf and getting this sort of recognition was a huge shock, a massive confidence boost, and was another opportunity to meet more awesome bloggers.

D: What does the future hold for Emma Inks?

E: Who knows? I am always changing and trying new things so I never quite know what direction my content is going to go in. I am about to leave my job to go full-time freelance and concentrate on my artwork so possibly more creative elements may find their way into Emma Inks. Mainly I am just excited to have more time to hopefully create better content. Despite these small changes my blog will always be a reflection of me and my life so don’t expect, rose gold and flat lays anytime soon.

D: What people, things, anything, have been influences on you and your content?

E: Travel and London are the main cornerstones of my blog and places I find endless inspiration from. The landscapes and people are fascinating and there is always an adventure round every corner. Music and film are also big influences of mine; when I was younger and living in a small town they were my places to escape to.

D: What’s your Hogwarts House?

E: Gryffindor

D: What’s your favourite film?

E: I watch a massive amount of films, and studied film analytics for three years as part of my degree, so this is a tough question.

Off the top of my head some of my go to films are: Empire Strikes Back, The Skin I Live In, Donnie Darko, Clerks, Girl Interrupted, and The Secretary.

D: Can you name a favourite musician/artist/whatever?

E: Oh no another hard one! I am rarely seen without headphones on.

Bruce Springsteen, Metallica, Lady Gaga, Marilyn Manson, The New York Dolls, Lou Reed, The Ramones, Blink-182, Jack White, Nirvana, Johnny Cash, Elvis, Black Sabbath, Motorhead, Deap Vally, Cher, Alice Cooper. I could go on and on but they are probably my most listened to.

A HUGE thank you to Emma for joining us today.

Make sure to check our her blog and YouTube channel, her travel content is amazing and always filmed and edited perfectly. And make sure to check out her Twitter + (totally fire) Instagram also.

Catch up on all other interviews here.

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